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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. billion, accounting for nearly half of digital ad budgets. In the process, it bypassed search as the digital format that accounts for the most ad spend. climbed 89 percent to $15.5

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

US online ad spending, a $40 billion dollar market in 2012, is primarily made up of three formats: search, banner ads and video advertising. Search will always carve out the majority of this spending, but according to eMarketer, online video ad spending will nearly double its share of the market in the next four years.

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4 Reaons Display Digital Advertising is (still) Effective

Digilant

Traditionally these ads have been used for brand awareness campaigns and incentive site visitors and purchases. . *A A banner ad, a form of display digital advertising, solely refers to the size of the ad (traditionally 468×68). . 4 Ways Display Digital Advertising Adds Value to a Digital Marketing Strategy.

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Digital Ads Don’t Work And Everyone Knows It

Marketing Insider Group

The truth is, most marketers are simply lining the pockets of big ad tech execs, paying for bot traffic, and delivering no measurable revenue from ad spend. Quick Takeaways: Digital ads don’t work! When brands slash their PPC and banner ad budgets, they notice paid traffic drops but sales are unchanged.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

eMarketer ). eMarketer ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Every marketer knows that click-through rates on banner ads are very low. eMarketer ). Instagram tripled its user base from 10 million in September 2011 to 30 million by April 2012.

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Why Media Companies Are Struggling (And How Inbound Can Help)

Hubspot

in 2012, according to research published by eMarketer. According to eMarketer, 57% of people use Smartphones, 67% use PC’s, 75% use tablets, and 77% use TV’s while also using another device. billion from 2012 to 2013 according to Borrell Associates 2013 Local Advertising Outlook. goes to online advertising.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. eMarketer ). eMarketer ). eMarketer ). eMarketer ).