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The Annuitas Group and Harte-Hanks Announce Strategic Alliance

ANNUITAS

Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. Relationship expands end-to-end demand generation and lead management service offerings for clients. For more information, visit www.annuitasgroup.com.

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The 12Ps of marketing technology (martech)

ClickZ

It is comprised of three phases, each with sub-steps, that directs marketing leaders through the marketing technology process. Marketing technology (martech) projects are notoriously hard. The growth in marketing technology, from 150 tools in 2011 to over 8,000 tools in 2020, is mind blowing.

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It’s the End of the B2B Inbound Marketing Funnel as We Know It…

MLT Creative

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified.

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My social media marketing posts from 2011

Biznology

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. You’ve been emailing and snail mailing the same donors you have done for a decade.

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

View Comments Gap Between Apple & Android Tablet Market Shares To Decrease by 2015 [REPORT] View Comments Twilight Game Scam Spreading on Facebook [WARNING] View Comments Should You Outsource Your Social Media Efforts? May 12th - 14th, 2011. Could outsourcing free up your time to focus on business operations? All Rights Reserved.

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Drive Budget Planning with the “IT Hierarchy of Needs”

The ROI Guy

With revenue growth demands returning but budgets still being managed at tightly as ever, even more pressure will be applied in 2011 to do-more-with-less. The good news is that most analysts are predicting 4-5% growth for 2011. So will this budget season prove to be scarier than most? Service Oriented Architecture (SOA) is included.

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Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

By selecting investments across the IT hierarchy of needs, spending can be optimized such that IT costs can be reduced on infrastructure investments, business operating efficiency can be improved and business strategic advantage can be maintained. CIO Priorities for 2011 Indicate Continued Frugaln.

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