Email Lists: Should You Rent or Buy?

The Point

One vendor that we work frequently at our agency has compiled and de-duped many of the more well-known databases, will allow us to de-dupe their list against a client’s existing database, and guarantees their broadcasts against hard bounces.

List 217

What’s Marketing Operations? Just the Fastest-Growing Role in Business

Marketing Action

However, it wasn’t until about the end of 2011 that the term gained mainstream acceptance. According to certain sources, the term Marketing Operations (MO) was formally coined by analyst firm IDC in early 2005.

Marketing Technology Landscape Supergraphic (2016)


I estimate the de-duped count of logos is closer to 3,500 — approximately 87% growth over last year. I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Finally! ).