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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook. which also owns a database marketing services agency called Blue Sheep. The messages can include different forms of dynamic content including recommendations, coupons, and banners.

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Why Companies Buy Marketing Automation Software

The Point

As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency.

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Why Marketers Can't Rely ONLY on Marketing Automation

Hubspot

Marketing strategy solved!". The problem is, what these marketers don't realize is that using only marketing automation is never enough. In fact, in a 2011 Genius survey, more than 50% of respondents said they had not yet realized the value of their investment in marketing automation.