The Point
OCTOBER 26, 2010
lengthening sales cycles during a down economy and the desire to support sales reps who are reluctant to dedicate their valuable time to nurturing buyers throughout that process. Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency.
Hubspot
AUGUST 3, 2012
"A tool that I can just set and forget, moving my contacts swiftly through the sales cycle with no additional work required? Marketing strategy solved!". The problem is, what these marketers don't realize is that using only marketing automation is never enough.
Online Marketing Institute
MARCH 13, 2011
This is driving a whole new marketing approach that leverages the power of the web to connect buyers and sellers – at all stages of a sales cycle. Carroll Boulet Says: January 17th, 2011 at 12:51 pm The publish is in actuality the great on this worthy subject. And if you did, what would you do next?&#
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