article thumbnail

Why Companies Buy Marketing Automation Software

The Point

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The reason?

article thumbnail

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

. __ *The original SmartFocus was purchased in 2011 by Emailvision, which changed its own name to SmartFocus in 2013 and then sold the business (technology, clients, etc.) which also owns a database marketing services agency called Blue Sheep. but kept the name for itself.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Marketers Can't Rely ONLY on Marketing Automation

Hubspot

To a whole lot of marketers out there, marketing automation is like a wonder drug. "A Marketing strategy solved!". The problem is, what these marketers don't realize is that using only marketing automation is never enough. The Problem With Relying on Automation Alone. It's as easy as that.

article thumbnail

Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

This is certainly a step in the right direction for marketing automation and online lead generation in making the process more intelligent. Carroll Boulet Says: January 17th, 2011 at 12:51 pm The publish is in actuality the great on this worthy subject. Numerous for everything.