Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. The CEO and CMO were on board with content marketing.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Tony Zambito

MARCH 18, 2012

For instance, in the highly compettive world of IT Products and Services, both HP and IBM made substantial investments and strategic moves in 2011 to target the SMB segment. We never really moved beyond segmenting by employee size and revenue so we really don’t know a lot about SME’s as we should. A New Challenge And A New Frontier.

SMB 100

SMB Enterprise Management SME Work Management 100

Content Standard

MARCH 14, 2019

Live content is a difficult sell, and the fact that it’s hard to measure its success beyond vanity metrics doesn’t help its case—especially when you’re trying to get your CMO on board. Even services companies can work with this idea by getting an SME to talk live when a new program is being launched.

Tactics 108

Tactics Brand Identity Branding Planning 108

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40