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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100
Advertising Benchmark Work Management Marketing Management Planning 100
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The 2014 Content Marketing Imperative

Marketing Insider Group

DECEMBER 5, 2013

And according to Harvard Business Review, “ Solution Selling is Dead ” because talking about our products and our solutions is no longer good enough. Because our buyers are too smart. According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. Don’t believe me?

Content Marketing 100
Content Marketing Marketing Budget Marketing Budget Creation Content 100
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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40
Work Management Marketing Management ROI Marketing Automation Services 40
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Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40
Enterprise Management Work Management Marketing Management Spending 40
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Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40
Work Management Marketing Automation Services Marketing Management ROI 40
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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40
Budget Programs Marketing Automation Services Enterprise Management ROI 40
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Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40
ROI Marketing Budget Work Management Budget Programs 40
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