The ROI Guy

NOVEMBER 29, 2010

Content and tools that help buyers assess the economic impact of implementing the proposed solutions, or the cost of “doing nothing”, are essential. Unfortunately, most buyers are inclined to “do nothing” during periods of uncertainty; however, there is a "cost to doing nothing". Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

JUNE 29, 2011

These interactive tools have the advantage in that they can quickly profile a customer’s needs and provide a customized / personalized analysis presentation / document that is more relevant than traditional one-size-fits-all media. Understand the differences amongst different potential solutions and services.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

The ROI Guy

AUGUST 4, 2010

Value selling focuses on the benefits and payback of the proposed solution, shifting the focus from cost of the product, to value of the solution. Another way to prove value is to prove that the solution has a lower Total Cost of Ownership (TCO) – lower up-front / over lifecycle costs than the competition.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

To attract buyers, the interactive white papers deliver a more personalized analysis and relevant content, generating more leads than traditional white papers. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Marketing Budgets on The Rise.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

7 Reasons Print Will Make a Comeback in 2011 - Junta 42 , August 11, 2010 Okay.there, I said it. You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry? B to B (18).

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. Most of them B to B companies, mainstream businesses that are doing normal things.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28