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Integrating Social Media and Search

Marketing Insider Group

In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. Kent calls social media “essentially the world’s largest focus group.&# Share your thoughts, post a comment. All rights reserved.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message.

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What Will Marketing Look Like in a Post-GDPR, Post-Cambridge Analytica World?

Content Standard

Over there, through that door, Darren is conducting yet another focus group. GDPR is forcing marketers around the world to be more transparent about how it works with consumer data and to give those consumers a choice about whether they want that to happen. Now it’s all about engaging, communicating. Get a bit old school.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Don’t spam!

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. It's not a stand alone tool, but works best when integrated in the marketing mix.

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