Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales says they want better leads. However, you must continue to nurture those leads that are not yet ready to buy.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

OCTOBER 12, 2010

In my 20 years of sales and telemarketing experience I have implemented all different types of telemarketing tactics and found that appointment setting provides high value for multiple reasons. Lead Conversion to Pipeline & Acceleration This tactic has consistently provided the best conversion to sales pipeline.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

JULY 27, 2010

But there is tremendous value in these contacts as they are telling you exactly what you need to know, when you need to know it – if only you will listen. But there is tremendous value in these contacts as they are telling you exactly what you need to know, when you need to know it – if only you will listen.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Metadata

DECEMBER 3, 2020

But if you take a step back, the learnings I have from being a few years at Drift with DG is that most B2B SaaS companies, the marketing is not creating any value. But the marketing team is not creating extra value. But the marketing was creating the value, especially early on. And they create the value there.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

But if you take a step back, the learnings I have from being a few years at Drift with DG is that most B2B SaaS companies, the marketing is not creating any value. But the marketing team is not creating extra value. But the marketing was creating the value, especially early on. And they create the value there.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Convert

MARCH 21, 2023

Heatmaps are a way to visualize data values with colors. Typically, higher values are red and lower values are violet. In data visualization, it’s used in various ways to quickly grasp the intensity of a data value in comparison with other values. Hotness represents a higher data value. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52