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SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

According to SpiceWorks latest State of SMB IT report, there was a 9% increase in second half 2011 budget forecasts, the highest planned budget uptick over the past two years. For SMB IT leaders, and the senior business managers and owners they report to, it is often easier to maintain the status-quo, than to take a chance and risk change.

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. United States License.

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Marketing Automation Monday is Here!

The Effective Marketer

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

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B2B Marketers Should Take Another Look at E-Commerce

Biznology

A worthy example is Dow Corning, which found itself under huge price pressure, as the silicone category grew commoditized. Today, 100% of Symantec’s $300 million SMB sales run through this channel, which is operated for them by the SaaS outsourcing supplier Rainmaker Systems.

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LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More

Adobe Experience Cloud Blog

Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. LeadMD helps develop, streamline, and maximize lead generation programs for both SMB and enterprise customers. The days of expensive, hard to purchase technology with marginal benefit are over.

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What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

Let's take a look at what SMB owners or entrepreneurs can learn about the tactics employed by the Internet giant in order to improve their own marketing strategy. As an SMB owner or entrepreneur, you need to understand every aspect of your business if you want to excel in it. Let’s start! Click here to download it for free right now!

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Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations).