IDC: Tech Marketing Budgets Up, But Lag Revenue Growth
The ROI Guy
SEPTEMBER 21, 2010
IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7% in 2010 compared to 2009 levels. market spending growth.
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