B2B Marketers Should Take Another Look at E-Commerce
Biznology
APRIL 29, 2013
E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. A worthy example is Dow Corning, which found itself under huge price pressure, as the silicone category grew commoditized. Photo credit: Wikipedia. Time for another look.
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