markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. More outreach required to the sphere of influence : Buying processes frequently involve a team approach.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

B2B Marketing Savvy

AUGUST 25, 2009

Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Traffic generator. Customer feedback/dialogue.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. population. Thanks Jay.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Webbiquity

JULY 26, 2010

Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. 7 Tips for Getting People to Your B2B Blog , June 4, 2010. 7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

AUGUST 18, 2010

It helps educate its members, not every person practicing “PR&# is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation. I'd like to see PRSA take an even more aggressive role in educating the public about PR. 6 RT @JPeters1221 Good stuff.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Thanks for the tips! Succeeding on the social Web requires daily participation. All rights reserved.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

SEPTEMBER 20, 2010

He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160