Remove 2009 Remove Blast Campaigns Remove Lead Generation Remove Resources
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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale.

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B2B Lead Generation Blog: Direct mail for the complex sale that really works

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? However, there’s no denying the low cost of email marketing. WHY : Why are you sending out this email campaign?

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

That’s equivalent to the batch and blast newsletter sends of old when companies hoped their messages would land in the inbox of someone who might be a potential customer. Prioritize and add each one as you have resources. There are also a lot of ways to spend time and resources without generating results.

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Here’s how I see the impact of the changes: Industrial buyers are using more and more online resources for initiating and going deeper into the industrial buy cycle. The key in my opinion is that these are all changes that are driven by buyer behavior and not the other way around. I appreciate you sharing your personal experiences.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

I feel that PR companies can be a huge education resource to their clients. If you don't have the proper personnel in place to engage with prospects/customers or the budget/resources to your 1-8 answers, why not just amass friends/followers (which is not very hard to do) and use social media as a distribution vehicle? Probably not.

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