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Onalytica B2B

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. The rise in social media channels. Since 2006 there has been a meteoric rise in social media and digital channels. of key influencers are responsible for 80% of the influence in social media”.

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Interview with Andrea Learned

Onalytica B2B

Bio: I’m an independent communications strategist specializing in digital content and social media engagement in the sustainability and climate action space, with an emphasis on influencer relations. Per my comments in an earlier question, the power of building community for social impact is another keen area of interest.

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Interview with ?Shep Hyken

Onalytica B2B

In that particular area the topics are a little wide and varied, for example there’s artificial intelligence, there’s social media, customer care, there’s self-service and there’s a number of areas that I think are trending stronger and stronger that are impacting the service world. ’s popping up everywhere you go.