Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

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Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

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Convince & Convert

JULY 14, 2010

Most of us don't look in our GA stats daily either way. Most of us don't look in our GA stats daily either way. Most of us don't look in our GA stats daily either way. Most of us don't look in our GA stats daily either way. Then we nudge them, whenever something interesting happens. That means: a.

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Convince & Convert

APRIL 28, 2010

more [link] ) [link] jaybaer I believe we agree far more than we disagree on this point, and as a former direct marketer, I share your concerns about chatter being overvalued. At the same time, word of mouth marketing IS important, and effective. link] jeff_molander Fascinating, Mike. If so how do you measure it?

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Convince & Convert

AUGUST 18, 2010

I realize number of friends/followers/likes isn't an important statistic, but if you don't have a few, it's hard to get the stats that do matter. So I think there's a bit of relevance to tracking those stats. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. And 75% of the people who log into Facebook do nothing (unless they are social gaming) I get that from the stats page. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.] Facebook rolled out their iPhone app in August, 2007.

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Convince & Convert

SEPTEMBER 20, 2010

I'm amazed that so many people and small businesses (80%, according to a recent stat that I read) have done little to nothing with social media precisely because it takes time. Do people really think that you can get SM religion one day and your customers/fans will all be singing your praises the next? philsimonsystems Great post, Jay.

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