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Media and Mobile: What the Future Holds

Hubspot

Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015. Rather than paying for ads on cost-per-mille (CPM) and cost-per-click (CPC) model, they’re looking at a more powerful metric: cost-per-acquisition (CPA).

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In-game advertising: A marketer’s guide

Martech

The 2008 billboards from Barack Obama in Need for Speed: Carbon are a great example of this ad format’s simple yet powerful use. The island was designed with KFC-themed items and decorations and even allowed players to win a voucher for chicken in real-life.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Clicks Per Open - A percentage measure of the number of clicks divided by the number of opens. CPM (Cost Per Thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. 25 per email address. 25 per email address. All rights reserved.

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

To maximize your chance of achieving a positive ROI on the platform, you need to be thinking mobile-first when designing your creative, writing your copy, and building your landing pages. The platform bases its prices on a CPM (Cost Per Mile – otherwise known as Cost Per Thousand) model, with ads typically costing $10 per CPM.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

Campaign - An email marketing message or a series of messages - such as Lead Nurturing - designed to accomplish an overall marketing goal. CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. 25 per email address.

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20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year (de-de)

Hubspot

In 2008, YouTube began allowing clickable links YouTube called "annotations" that you could insert into your videos. That announcement would come a year after the first one, in April 2016 -- the very same week Facebook announced its own design for a 360-degree camera. You can add an end screen or cards to promote content.

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20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year

Hubspot

In 2008, YouTube began allowing clickable links YouTube called "annotations" that you could insert into your videos. That announcement would come a year after the first one, in April 2016 -- the very same week Facebook announced its own design for a 360-degree camera. You can add an end screen or cards to promote content.

Youtube 78