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Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

December 2007. November 2007. October 2007. Fewer and fewer are picking up the paper rushing to read a symphony or theater review, or to plan their cultural outings using the weekend listings section. What I have also observed is that arts press offices are now forced to pick up the slack. April 2008. March 2008.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Kuhn (1963) showed how scientific peer groups determine what theories will be accepted as well as make more mundane judgments about what papers will be published and what grants will be funded. Author Index. About JCMC. Zimmerman, A., From shared databases to communities of practice: A taxonomy of collaboratories.

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How to Calculate Social Marketing ROI

Paul Gillin

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. First, we’ll compare the ROI of webcasts to white papers. White paper.

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