MarketingSherpa Releases 2008 Search Marketing Benchmark Guide
WebMarketCentral
SEPTEMBER 14, 2007
Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007. Online banner ads and print advertising receive the lowest grades for ROI. The return on PR spending is viewed as the most difficult to measure. Thinking of bringing SEM and SEO in-house?
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