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Audience Lab is a secret weapon for political advertisers

Biznology

Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect when it comes to reaching the demographic audiences they are selling to advertisers.

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3 predictions for online marketing in 2016

Biznology

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Keep your eyes on programmatic ad buying in 2016. 3) Marketing Automation Software (MAS) for the Rest of Us. Well, you know how it is, right?

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MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

The return on PR spending is viewed as the most difficult to measure. Click fraud remains a significant problem, but is very difficult to measure (duh! Online banner ads and print advertising receive the lowest grades for ROI. Thinking of bringing SEM and SEO in-house?

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

RIP, PPC by ClickZ Author Gary Stein argues that click fraud, the rise of alternative online media, and CPA models will cause pay-per-click (PPC) advertising models, "the bright star of the online advertising universe.to fade a bit."

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