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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

Christina also shared some fantastic impact statements at various organizations who have measured the impact of personas in terms of marketing and sales metrics. Various clients have seen results such as a 28% higher campaign response rate, 2-3 month shorter sales cycle, and 25% increase in marketing influenced revenue.

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7 Creative Ways Sales Reps Are Using AI

Hubspot

According to our recent State of AI Report : 16% of sales professionals use AI for prospect outreach. 85% of sales professionals say that AI makes their prospecting more effective. 72% of sales professionals say it helps them build rapport faster. 16% of sales professionals use AI for research. Transcribing Sales Calls.

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Sales Automation: A guide to growing pipeline without being a spambot

Lake One

What is Sales Automation? Sales automation is the use of tools and technology to scale and automate manual elements of an organization’s sales process. Tasks include data management, follow up automation, call transcribing, and reporting. Reduce pipeline friction. Improved morale.

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11 Steps and Goals to Lead Nurturing Done Right

Oktopost

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. Lead generation is the “foot-in-the-door” that launches any potential customer’s path towards purchasing a business’ product or service. What is Lead Nurturing? How important is it?

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

Video Trend 1: Video in Sales Explodes 2.1 Get the Rest of the Sales Team on Board 2.1.3 Innovators Leading the Charge With Video Trends 2.2.1 Paid is Shortening Deal Cycles 2.2.2 Flight Centre Travel Group Modernizes its Sales Process 3. Innovators Leading the Charge With Video Trends 3.2.1

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What Is Marketing Automation: Definition, Benefits & Uses

Single Grain

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. Automation software helps marketers understand the customer journey, automate repetitive tasks, generate qualified leads, nurture leads and finally convert them into sales.

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

Video Trend 1: Video in Sales Explodes 2.1 Get the Rest of the Sales Team on Board 2.1.3 Innovators Leading the Charge With Video Trends 2.2.1 Paid is Shortening Deal Cycles 2.2.2 Flight Centre Travel Group Modernizes its Sales Process 3. Innovators Leading the Charge With Video Trends 3.2.1