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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Much of it is poor storytelling toward prospect pain points. Besides Google’s website optimizer, we work with firms such as Ion Interactive and Wider Funnel , but also utilize Demandbase and ReachForce to further improve conversion optimization efforts. We love web designers, but a web designer doesn’t mean he/she is a web marketer.

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5 Essentials of B2B Sales and Marketing Alignment

Valasys

According to combined research by Marketo and ReachForce, companies with aligned marketing and sales teams are 67% more efficient at closing deals. Furthermore, another report from Marketo shows that integrating sales and marketing endeavors leads to 209% more revenue from marketing.