Litmus

JULY 28, 2021

Some marketers use these terms interchangeably, but they are actually two different things. Unfortunately, there’s no hard and fast rule about email preview text length. You can use it to create urgency or inject humor into the inbox. And ensure you send the perfect preview text for every email in every inbox. Learn more ?.

Click Rate 122

Click Rate Privacy Protection Paid Search Agency Open Rate 122

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Work Management 103

Work Management Privacy Protection Marketing Management Privacy 103

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. Use urgency—sparingly. And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. So why are we here, then? Writing subject lines is hard.

Open Rate 119

Open Rate Tips CAN-SPAM Click Rate 119