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Getting To Know Annie Gudorf: EVP, PR and Managing Director, Seattle

Walker Sands

PR and strategic communications continue to underpin many of our client programs at Walker Sands, supporting clients to drive awareness, de-position competitors, create new categories and drive growth. I’m excited to share that Annie Gudorf is now leading our PR function as Executive Vice President, PR.

PR 52
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Corporate Responsibility in the Age of Content and Social Media

Contently

While the public donations are a good start, maintaining consumer trust really hinges on a consistent, long-term commitment to transparency. Janine Robertson, a PR and marketing manager for Insect Shield, said transparency continues to remain important if things go wrong. Admit your mistakes, then fix them. Own the issue or problem.

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30 Books to Help Make You a Better Marketer

Adobe Experience Cloud Blog

Kyle Gray ’s The Story Engine : An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing. Carmine Gallo ’s The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t. Please see terms and conditions for more details and enter here.

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The Winds of Change

LeanData

Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. The new term has become “smart growth.” And that will be increasingly crucial as businesses weather tougher economic conditions. How Storytelling Makes Data More Powerful.

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The Winds of Change

LeanData

Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. The new term has become “smart growth.” And that will be increasingly crucial as businesses weather tougher economic conditions. How Storytelling Makes Data More Powerful.

article thumbnail

The Winds of Change

LeanData

Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. The new term has become “smart growth.” And that will be increasingly crucial as businesses weather tougher economic conditions. How Storytelling Makes Data More Powerful.

article thumbnail

The Winds of Change

LeanData

Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. The new term has become “smart growth.” And that will be increasingly crucial as businesses weather tougher economic conditions. How Storytelling Makes Data More Powerful.