Martech

JANUARY 27, 2023

It all started with the California Consumer Privacy Act (CCPA), which came into effect about a month after GDPR did. Going into effect in July of this year, CPRA updates and amends CCPA. They also establish a new state agency dedicated to handling the administrative enforcement powers of CCPA and CPRA.

Advertising Agencies 136

Advertising Agencies Privacy Paid Search Agency Privacy Protection 136

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up. They also help with recruitment, SEO and tracking/reporting.

Marketing Attribution 100

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 100

Martech

OCTOBER 21, 2021

The ubiquity of mobile calls to businesses has led to increased demand for local numbers or extensions that are dynamically generated based upon the consumer’s location, without jeopardizing the accuracy of name-address-phone (NAP) information for SEO purposes.

Enterprise Management 103

Enterprise Management Marketing Automation Services Marketing Management Analytics 103

Martech Advisor

JANUARY 16, 2020

Between 2018 and 2019, ten marketing roles dealing with technology (SEO, PPC, etc.) For instance, an SEO manager’s average salary increased by $20,000 during this period, based on data collected from Indeed, Glassdoor, PayScale, and LinkedIn in a report by content intelligence platform, Conductor.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

ClickZ

FEBRUARY 18, 2020

BlueVenn is now 90-95% inbound in terms of all the genuine interest we generate following longer term investments in SEO and content marketing that were put in place at the beginning. At my last count some 30 CDP vendors had more than $1 Billion in VC funding or investment ploughed into them.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

Brightedge

JANUARY 27, 2023

Search engine optimization (SEO) is a channel embraced by organizations of all sizes, and according to recent surveys, it's one of the channels most prioritized by CMOs for 2023. To execute SEO, there are hundreds of providers that offer tools that either do specific tasks or pull data sets from multiple 3rd party sources together.

Enterprise Management 59

Enterprise Management SEO Budget Programs Work Management 59