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2022 Predictions: Data strategy and privacy

Martech

The retailers who prioritize first-party data sources from customer journey data, CRM platforms, POS systems, retail apps, affiliate marketing programs, etc. She added, “Armed with this insight into shoppers’ preferences, purchase intentions, and context, optimally, a retailer can deliver a better and more personalized experience.

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Why Fintech is the Next Ad Industry Disruptor: Creating Offline Transaction-Based Advertising

Martech Advisor

And new payment entrants -like Square, Stripe and Shopify - have streamlined and modernized POS systems, allowing retailers and merchants an easily rip and replace solution for their dated cash registers. Also Read: Are Advertisers Getting Purchase Intent All Wrong? The missing link in digital advertising.