2022 Predictions: Data strategy and privacy
Martech
DECEMBER 29, 2021
The retailers who prioritize first-party data sources from customer journey data, CRM platforms, POS systems, retail apps, affiliate marketing programs, etc. She added, “Armed with this insight into shoppers’ preferences, purchase intentions, and context, optimally, a retailer can deliver a better and more personalized experience.
Let's personalize your content