article thumbnail

7 Selling Styles That Sales Reps Can Use to Close More Deals and Exceed The Quota

BenchmarkONE

Say, for example, you supply restaurants with POS software. It requires a bit of background research – for instance, building a consumer profile , performing trend analysis, and undertaking marketing research. While you might have high customer retention rates , you’re missing the chance to steal the customers of your rivals.

article thumbnail

Making Sense of Marketing Acronyms: Part 1

Bluetext

SEM (Search Engine Marketing) Using paid ads on search engine results pages to drive traffic to your website. ICP (Ideal Customer Profile) A detailed description of your dream customer, including demographics and psychographics. POS (Point of Sale) The place where a customer makes a purchase, such as a store checkout.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Taking Local Inventory Online: An Interview with Pointy’s Mark Cummins

Moz

It’s very disruptive for retailers to change their POS system, so older systems tend to stay in use for a long time. Once the site is live, we also have some SEO and SEM tools to help retailers drive search traffic for the products they sell. We did quite a bit of machine learning to make that all automatic.

POS 48
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions. Data pulled from multiple sources is cleaned and combined to create a single customer profile. This structured data is available to other marketing systems.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions. Data pulled from multiple sources is cleaned and combined to create a single customer profile. This structured data is available to other marketing systems.