ViewPoint
NOVEMBER 8, 2017
(One client has retained PointClear at three different companies because our relationship jelled when I mentioned I had researched his passion for a medical condition he’d survived). Think of the opportunity inherent in this longer-term approach to B2B sales lead generation?
ViewPoint
FEBRUARY 13, 2018
I think it's because marketing in general has been conditioned to have budgets cut and lead quotas increased. Our management team has an average 10 years’ experience with PointClear, and that longevity translates into added value for clients. They don't look at a program and say this ought to generate X return.
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ViewPoint
JULY 10, 2012
In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP.
ViewPoint
MARCH 22, 2018
Value selling is PointClear's bread and butter. We need to find value gaps that we can attach a price to, so that we can justify the benefit in terms of added value. Many buyers are so conditioned to deal in price, they are caught off guard. I practice it every day in my role as lead salesperson for the company. (We
MLT Creative
MARCH 14, 2011
Dan McDade, president and CEO of PointClear spoke at the BMA Atlanta luncheon on March 10 at Maggiano's. Effectively nurture longer-term leads. Construct offers that take into account: The three conditions of need. Dan McDade of PointClear gives his three tips to help bridge the gap between sales and marketing.
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