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Bulls, Bears, Bernanke and BtoB Lead Generation

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In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

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Value selling is PointClear's bread and butter. However, it is one thing to uncover the need, it is another thing to prove that there is adequate pay back and value in fulfilling the needs. We need to find value gaps that we can attach a price to, so that we can justify the benefit in terms of added value. Let’s Take an Example.