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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

(One client has retained PointClear at three different companies because our relationship jelled when I mentioned I had researched his passion for a medical condition he’d survived). ESTABLISH CADENCE: Do you have a multi-touch, multi-media, multi-cycle strategy in place to multiply your lead-generation efforts?

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What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We We need to find value gaps that we can attach a price to, so that we can justify the benefit in terms of added value. Many buyers are so conditioned to deal in price, they are caught off guard.