Remove spam
article thumbnail

Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

ViewPoint

As such, outbound has been replaced by email marketing and marketing automation programs that SPAM CANNON emails to the masses such as the following (I received this one yesterday): I run business development for XYZ, Inc. - we give growing companies an unfair advantage to beat revenue goals. Any interest in a short chat?

article thumbnail

What Percent of Leads Should Sales Close?

ViewPoint

Process for following up on leads: The prospect experience can be compromised on the front-end (by pushy appointment setters, by inexperienced junior telemarketers reading from a script or by generic messages shell-shocking them from a spam cannon). This blog explains what a lead is and how to follow-up.

article thumbnail

When You Should (and Shouldn't) Outsource Your Marketing

Hubspot

Pointclear interviewed one Karen Hayward, EVP and CMO for CenterBeam, who had a great quote on this idea of outsourcing that should help organizations vetting good service providers. Booking Appointments: There are plenty of services out there than can handle appointment books for your sales team, whether they're in-house or field sales reps.