Why Your B2B Website Isn’t Converting More Customers Than Your Sales Team
Martech Advisor
JANUARY 2, 2020
B2B marketers have been conditioned for years to focus on vanity metrics like website traffic and search engine rankings. Your website should be your best source of sales and converting actual customers, says, Arjun Pillai, Founder & CEO , Insent.ai. But the stakes are a lot higher today.
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