markempa

MAY 23, 2005

Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Webinar/webcast resources HRmarketer.com Blog : Using Webinars as an Effective Marketing and PR Tool. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. This is especially important in generating postitive word of mouth (WOM) too. In fact, their website said so!

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Webbiquity

AUGUST 22, 2012

PR / media relations : media exposure builds brand recognition. Industry presence: listings in industry-specific directories, trade show sponsorships, industry association memberships and other similar links can lead directly to referral site traffic or build brand recognition that leads to direct visits.

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100