6 social media marketers on the future of social messaging
Sprout Social
MAY 24, 2022
They want real connection and they want it at the snap of a finger,” says Carrie Russell, Social Media Manager at Tag. Brands are going viral from replies and messages on forums which were previously 1:1,” says Green. “People have come to expect a response from a brand momentarily and are more savvy about if a bot is responding.
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