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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Video’s a really practical and personal way to do this, to create those long-lasting relationships. We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. Automation vs Personalization. To me, personalized is when Netflix sends me that email that says, “Hey, Ethan.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Video’s a really practical and personal way to do this, to create those long-lasting relationships. We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. Automation vs Personalization. To me, personalized is when Netflix sends me that email that says, “Hey, Ethan.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. For B2C websites, the majority of content focuses purely on product information. The target keyword glossary, therefore, included both specific product terms and issue-based terms. Content is key for B2B websites.