The 14 Best Personal Productivity Tools


Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. The personal productivity apps here can help.

Do’s and Don’ts For Personalized Marketing


Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs. According to a study from Infosys , 86% of respondents say personalization has at least some impact on their purchasing behavior.

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Four Great Ways to Use Personalization in Digital Marketing


Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. Personalization in Email Marketing. without any personalization.

The Challenge of B2B Personalization


It turns out that personalization is a top of mind issue. B2B Personalization isn’t easy. B2B Personalization is hard. One thing that comes up, again and again, is the challenge of delivering personalized content for B2B visitors. So why is personalization so difficult.

How promotional products fit in with the modern consumer


That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. 81% of consumers keep promotional products for more than one year.

Are you considering behavior-based personalization?


If you are like most marketers, you’ve probably been salivating over personalizing your website for years. Amazon has so many products and so many purchases in its history–and so many repeat visitors–that it is relatively simple to guess what people want.

Improving Business Productivity with Marketing Automation


Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. How can businesses really increase productivity using marketing technology (martech) tools? Guest post by Riya Sander.

Personalization Defined: What is Personalization?


Talk about [ ] Content Publishing Customer Success Demand Gen and ABM E-commerce Optimization account-based marketing content recommendations email marketing Financial Services in-app messaging omnichannel personalization strategy product recommendations Retail SaaS/Technology

5 ways to promote your promotional products


When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Don’t wait for the next in-person event.

Personalize Your Campaigns for Improved Performance [Product Update]

Atomic Reach

"80% of consumers are more likely to do business with a company that offers personalized experiences." 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. Name your profile (ex: Product Update - Blog Posts).

Delivering Results through Content Personalization [Interview]

KoMarketing Associates

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower.

On the limits of personalization


The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. Benefits of personalization. The benefits of personalization are somewhat obvious.

practicing personalization


Consumers and marketers agree: personalization is the means to deliver great brand experiences Personalization doesn’t require full-scale customer experience overhauls Start small and intentionally to generate quick-wins and build momentum around your personalization practice.

All AI Is Personal

Modern Marketing

Speaker of the United States House of Representatives Tip O'Neill in the 1980s coined the phrase, “All politics is local”, which to him meant that no matter how high up a piece of legislation is crafted and then made into law, its impact is at a local and personal level.

15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand. Modern audiences want to know the person behind the brand.

The Streamlining Strategy for Eye-Opening Productivity

Marketing Insider Group

Granted, even if that were not the case, I’m not sure how many of us would say “No” to some method of increasing time or money in our personal […]. The post The Streamlining Strategy for Eye-Opening Productivity appeared first on Marketing Insider Group.

How to Add a Personal Touch to Your Marketing Automation


Or you go all the way to personalizing them as best you can. But the returns on personalization are pretty darn good, too. So it’s reasonable to assume that if you could combine these two tactics ‒ automation and personalization ‒ you’d be downright dangerous.

Is Your Personalization Strategy Missing How To Be Personal?

Modern Marketing

Inexperienced salespeople seem to either ignore you or follow you around with products that you’ve already put down or even purchased. A successful personalized email marketing campaign is no different. Great personalization can make all the difference.

Automate Personalization with Oracle Marketing Recommendations

Modern Marketing

Nearly half of marketers, in a bit of brutal, discouraging honesty , give themselves only a ‘C’ when it comes to their personalization efforts. For example, a marketer in the retail space can personalize key landing pages (Men’s, Women’s, etc.)

Report: 7 out of 10 Customers Want Marketers to Personalize Content for Them

KoMarketing Associates

As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content.

5 Strategies to Drive Sales Productivity


Almost every company struggles with sales productivity, and this problem is only exacerbated by the rising pressure to meet or exceed increasing revenue targets. As a result, productivity continues to decline, year-over-year. What is Sales Productivity?

The Importance of Personalization in the B2B Buying Journey


Rather than provide a one-size-fits-all experience that includes generic content and messages across channels — one that risks missing the mark for each individual — you can leverage real-time personalization instead.

Buy 212

How Do the Best Brand Personalities Do Content Marketing?


Why would the world’s best brand personalities need content marketing when their personality can do the talking for them? Today’s customers research products and services in many channels.

Creativity vs. productivity: AI to the rescue


Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”

Content Personalization Instead of Promotion

Marketing Insider Group

Push away push marketing More choices of products and services, brings in the Paradox of Choice. Organizations invest in an array of products but are unable to differentiate themselves. The meaning of value is shifting from the product approach to […].

Is your personalization for your visitors… or for you?


Let’s view personalization through your visitor’s eyes. Poor personalization, which we see all the time, might recommend a guitar exactly like the ones I’ve already bought. True, effective personalization on the other hand recommends a guitar maybe one level up from what I bought last time or that people just like me also own. High-quality personalization requires two types of data. This is how behavior based personalization works.

Hyper-Personalized Customer Engagement: Why Account-Based Selling?


Account-based selling is a B2B sales model that uses a hyper-personalized customer engagement strategy. As we have talked about on a prior blog , buyers are doing more of their own research than ever, requiring a shift towards a more personalized and consultative buyer-seller interaction.

Expert Insight: The Challenge of Delivering a Personalized Customer Experience

KoMarketing Associates

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year. The concept of personalization is not new, but the way we serve it up will change.

Product Updates


So, our Data Science team created an algorithm that scans an influencer’s blog, social media and profile content, personal attributes, categories, reach, and rates to suggest other influencers with similar characteristics. The post Product Updates appeared first on TapInfluence.

Working with a Video Production Company: 9 Steps to Success


Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? In-house teams are a natural fit for things like demo videos that highlight product-specific subject matter.

How promotional products tie into your web design and branding


Promotional products might seem old school, but they are still one of the most successful advertising methods available. Today, we are offering tips on how promotional products tie into your web design and branding. Include your logo on your promotional products.

How Personalization Is Changing Content Marketing


Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.

How to Succeed with Personalization


In recent interviews with 10 leading chief marketing officers (CMOs), OneSpot was able to gain more insight into why marketing organizations are prioritizing personalization in 2019. Through our research , we learned that CMOs agreed that they need personalization to build and maintain an engaged customer audience. They also agree that personalization is an investment across technology, content, people, and processes to build new and relevant experiences for customers. .

How to Stamp Boring Content with Personality


Many marketers have the unfortunate challenge of trying to create content for products or services that simply aren't sexy. But it persists because most marketers focus too much on the product itself.

The 8 Marketing Channels You Should Be Personalizing


There will be four connected devices for every person in the world by 2020. It isn’t enough to master your marketing communications through one channel if your current or prospective customers engage with you in many different channels.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)


As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video.

What Will Your Personal AI Look Like?


All of which is fine and dandy, but it still begs the question: When can I bring home my own personal AI? Still, we’re a long way from these consumer devices turning into personal AIs. So what are the prospects for a true personal AI that you might be able to get your hands on one day?