services P2P Personalization Product Storytelling 
Content Standard
MAY 6, 2024
His research focuses on the impact of branding on behavior and lifestyle, and the drivers of purchases beyond product functionality. Marketers now face a landscape where consumers expect more than just products; they seek immersive experiences and active participation in the brand narrative and development process.
Industrial Marketing Today
APRIL 23, 2012
Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” Call it P2P (Person-to-Person) marketing if you will. Here is a brilliant example of humanizing an industrial product with a healthy dose of humor.
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Sprout Social
JUNE 27, 2023
It’s important to me to find career opportunities with brands that align with my own personal mentality and attitude toward disruption. With our creative partners, we went back to the drawing board thinking through other investigative-type personalities out there, and Steve from Blue’s Clues was one of those options.
Webbiquity
OCTOBER 8, 2019
The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. This makes sense when you consider the number of layers in the production-to-purchase process. It’s what you can do with the product that is exciting.
Heinz Marketing
JULY 16, 2018
There should be some kind of rule, once it gets to that level, where we’re forced to meet each other, because I don’t think we’ve ever actually shaken hands and met the other person. Me, as a consumer, I just think about how I buy the products that I buy. I’ve heard it described as P2P, people to people.
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