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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

And the beauty of that focus on accounts is ABM’s ability to deliver truly unique, engaging, and personal buyer experiences that regular B2B marketing strategies simply cannot. Working from home, prospects became more difficult to reach, and businesses had to find new ways to cut through and engage with people on a personal level.

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6 social media marketers on the future of social messaging

Sprout Social

Consumers don’t want to wait hours or several business days, they want instant gratification when resolving order issues or asking product questions. When you can interact with a brand via apps like Twitter, you feel like they are a real person and that you have a real relationship. It just builds so much trust and casual familiarity.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

Whether it's trying to make a seeming non-sexy product irresistible or pinpointing the buyer in a corporate landscape of bureaucracy and politics, B2B is a challenge. And that person has a name, a face and probably a LinkedIn account. But it's the personal connection B2B marketers should be focused on. You're a P2P marketer.

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There’s a new B2B mandate

Canadian Marketing Association

Almost 75% of B2B buyers say looking up product info across channels is important when making a work-related purchase online. Everything is evolving to P2P, largely fed by social media. In the end, there’s a person behind all buyers, using all channels available to inform a purchase. We can thank digital for this.

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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Yes, most influencers' (and micro-influencers) are successful because they promote valuable products. So I handled my problem the old-fashioned way — I texted my friends and asked what products they use. Enter: P2P marketing.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

Note, though, that while editorial outlets are hungry for “hot takes” from known personalities and controversial voices, the hot take style tends to annoy people as much as it engages them. Writers often deliberately choose a company or personality they want to include in a story. Write a rebuttal.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

While those two areas alone are significant, blockchain’s impact could go beyond currency and finance to affect marketers of all products and services: 1. Mark Zuckerberg has become the fall guy for a problem that extends far beyond Facebook: our personal data can easily be bought and sold to advertisers. Changing Data Collection.