Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

Marketing AI 124

Marketing AI Ethics Work Management Marketing Management 124

Hubspot

MARCH 6, 2019

Mobile marketing uses any and all digital, social, and related content marketing channels to reach an audience via their mobile devices. Making your website responsive allows it to remain a critical marketing channel when your audience switches from computer to mobile. Social Media. And marketers need to adapt.

Mobile Marketing 78

Mobile Marketing SMS Work Management Paid Search Agency 78

SalesIntel

JANUARY 10, 2024

Integration with CRMs and marketing tools is the key here. You don’t want to manage different tools separately and constantly be switching platforms while working. Let’s get started. Can you define the size of your ideal customer profile? You might call it your relevant market or your sales addressable market.) Look at deliveirability.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

SendX

MARCH 12, 2021

This post will give you a preview of each one in terms of email editor, features and pricing. Social Media Integration. CRM, Difficult to use. Opt for a plan which matches with the number of subscribers you have. Source: @david_perell According to research , the number of email users worldwide reached 2.9

Enterprise Management 259

Enterprise Management Email Marketing Paid Search Agency Work Management 259

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. If it is, we’ll include it in Viral Heat.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Outgrow

FEBRUARY 1, 2021

What follows is a list of the 9 best landing page software for driving traffic and conversions in 2021. But first, what is a landing page? A landing page is a standalone web page designed to make people take a particular action. These come in place when you have a certain goal in mind, eg. – generating leads for a specific campaign.

Landing Pages 75

Landing Pages Marketing Automation Services Enterprise Management Work Management 75

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. Why is this important? Well, if you aren’t creating video, you’re likely falling behind.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101