Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

Marketing AI 122

Marketing AI Ethics Work Management Marketing Management 122

SalesIntel

JANUARY 10, 2024

Just because a provider has a massive number of contacts doesn’t mean all those contacts have complete data points and are useful for you. This article explains top 12 questions you should ask yourself and any potential provider, as well as, the answers you should expect when choosing the right B2B sales data partner in 2024.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. If it is, we’ll include it in Viral Heat.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Optinmonster

FEBRUARY 27, 2024

In simple terms, growth hacking is about finding innovative tools and ideas to grow your business rapidly. With Semrush, you can get a complete overview of keywords that your competition ranks for and how much traffic those keywords drive to your site. It’s hard to create a marketing funnel that flows smoothly from start to finish.

Marketing Automation Services 84

Marketing Automation Services Budget Programs Tools Work Management 84

Martech

FEBRUARY 24, 2022

Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts. The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. CallRail’s platform (via Callrail). Target customers.

Marketing Attribution 95

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 95

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. Why is this important? Well, if you aren’t creating video, you’re likely falling behind.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 99 Marketing Terms to Improve Your Marketing Vocabulary. heck, even marketing acronyms. 1) A/B Testing. Learn how to run A/B tests here.). 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28