Content Marketing at Scale: Aligning 8 Critical Stakeholder Groups
Content Standard
JULY 29, 2021
Many brands eventually find they’ve got to contend with more content stakeholders than expected—each with their own goals, opinions, and agendas that can shape the overall program’s success. Internal subject matter experts (SMEs). Social, email, and PR teams. Image attribution: Annie Spratt on Unsplash 1.
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