nuturing view 
Anything Goes Marketing
NOVEMBER 16, 2008
For your nuturing campaigns, create a document that outlines all of the marketing content that you have and map this to the buying process of your target audiences that you have identified (assuming you have created defined marketing segments). Even though some may be dated, if the materials are good they should be reused.
Marketing Insider Group
AUGUST 12, 2010
Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe. All the other responders will need to be nutured until such time as they are ready to engage in a sales process.
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Customer Experience Matrix
JUNE 17, 2009
In this view, content management is responsible for attracting, engaging and capturing leads, while campaign management captures, nutures, and sends leads to sales. Marqui’s VP Marketing Richard Sharp defines “marketing automation” as the combination of Web content management and campaign management.
Hubspot
MAY 1, 2017
When they view an offer or check your pricing, you’ll be ready to follow up right away. You can attach files, links, images, and more to your cards and easily get a full-view of any project that you're working on. HubSpot Marketing Free is the simplest, easiest way to do just that. No budget necessary. Try Out Hubspot Marketing Free.
Convince & Convert
APRIL 27, 2010
Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Are Companies Not Valuing Judgment As A Critical Element The More Things Change, The More Things Change Is Starbucks the Most Dangerous Competitor to Facebook?
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