article thumbnail

Why Social Media Really Matters

Customer Experience Matrix

Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%).

article thumbnail

Klout and the Reality of Return on Influence

Convince & Convert

” Mark: I’m thinking, wow, people don’t react this way over pagerank. Maybe Narrowcasting Trumps Broadcasting. Mark: It’s measurable, and you can compare that type of impression in some ways to traditional advertising impressions. One guy said to me on my blog, “Mark, are you with me?