Klout and the Reality of Return on Influence
Convince & Convert
MARCH 6, 2012
” Mark: I’m thinking, wow, people don’t react this way over pagerank. Maybe Narrowcasting Trumps Broadcasting. The layer on top of this is the algorithm, figuring out who’s creating buzz. One guy said to me on my blog, “Mark, are you with me? We’ve got to stop this.”
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