What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
As an argument, he pointed out that their version was a quality control program, aimed at serving the management. Imagine that your marketing team has to implement a new MQL (marketing qualified lead) qualification and automation process. In the 1980s he evolved it into the plan-do-study-act (PDSA) cycle for learning and improvement.
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