Marketing Insider Group

JUNE 19, 2014

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. As a leader, you have to walk the walk, not just talk the talk.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

SnapApp

DECEMBER 21, 2015

OfficeMax , for example, went viral with their hit interactive microsite, “Elf Yourself,” which enables users to overlay their own photos on cartoons for a laugh-out-loud holiday card. Content shouldn’t live only on your company blog. Other companies have embraced other publishing platforms. iTunes Podcasts. Slideshare.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Microsites. Microsites. It is not about creating a “viral video” or some such thing. What kind of videos go viral? Create a funny video of animals doing cute things and you’ve got an almost sure-fire viral hit.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

JULY 26, 2010

B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Debunking the Viral Coefficient , May 15, 2010. Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Chas Cooper ( @Chas_Cooper ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

OCTOBER 22, 2013

Volume of traditional PR opportunities that often arise from highly viral content. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start. Long Term: SEO impact for campaign related keywords as well as across the board. Where should companies new to big content focus?

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convince & Convert

DECEMBER 30, 2015

Controversy is one of the ways to publish viral content. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Microsites. Opinions and Rants. Listicle Summaries. News Releases and Pitches.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167