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Contextual vs. Behavioral Targeting: Strategies & Insights

Litmus

It works by analyzing: Website content Keywords Topics Themes For example, if someone subscribes to a travel blog, you can send them an email promoting travel gear or related services. As 30% of brands increase their email marketing spend, leveraging your first-party data is key to building smarter, personalized campaigns.

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Contextual vs. Behavioral Targeting: Strategies & Insights

Litmus

It works by analyzing: Website content Keywords Topics Themes For example, if someone subscribes to a travel blog, you can send them an email promoting travel gear or related services. As 30% of brands increase their email marketing spend, leveraging your first-party data is key to building smarter, personalized campaigns.

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What Is B2B Data-Driven Marketing– Advantages, Limitations, & Best Practices to Know

SalesIntel

Marketers gather data from various sources, including CRM systems, website analytics, social media, email campaigns, third-party data providers , and more. This data can include information on customer demographics, purchasing behaviors, engagement metrics, and market conditions.

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9 call analytics platforms for marketing teams to consider

Martech

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. Target customers.

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Get Ready for 2024: 5 B2B Marketing Predictions You Can’t Afford to Miss

Madison Logic

At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions. Use generative AI to write blog articles, social media posts, and email campaigns.