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Contextual vs. Behavioral Targeting: Strategies & Insights

Litmus

These groups share traits like: Demographics (age, gender, income) Interests Purchase intent Life events For example, you can create an email campaign targeting high-income professionals interested in luxury cars, aged 35-55 interested in performance cars to create inspiring personalized emails based on CRM data. Which should you use?

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Contextual vs. Behavioral Targeting: Strategies & Insights

Litmus

These groups share traits like: Demographics (age, gender, income) Interests Purchase intent Life events For example, you can create an email campaign targeting high-income professionals interested in luxury cars, aged 35-55 interested in performance cars to create inspiring personalized emails based on CRM data. Which should you use?

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The Secrets to Highly Effective Pharma Advisory Boards

SpotMe Blog

Pharmaceutical advisory boards are critical for gaining insights to inform key decisions. When done right, these gatherings of experts can yield valuable insights to improve your clinical trials, accelerate drug development, and better serve patients. Fewer, slow, infrequent, and less valuable insights to act upon.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. If it is, we’ll include it in Viral Heat.

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9 call analytics platforms for marketing teams to consider

Martech

The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. CallRail’s platform (via Callrail).

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

12 Best Landing Page Software to Generate Leads and Save Time. Finding the perfect landing page software for your use-case can be tough. Especially when a quick google search gives you 18,50,00,000 results. But don’t worry, we have got you covered. But first, what is a landing page? These come in place when you have a certain goal in mind, eg.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 99 Marketing Terms to Improve Your Marketing Vocabulary. heck, even marketing acronyms. We hope you can bookmark this post and come back to it whenever you need to.